Amazon confirms Prime Day will return in July, but it might look a bit different this year

Amazon announced that the event will take place in its usual July window, but reports suggest some sellers may sit it out.

Apr 29, 2025 - 20:00
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Amazon confirms Prime Day will return in July, but it might look a bit different this year
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Credit: Edgar Cervantes / Android Authority
  • Amazon has confirmed that Prime Day 2025 will take place in July.
  • The retailer promises significant savings across more than 35 categories, with Ireland joining the event for the first time.
  • A report suggests that some third-party sellers may skip Prime Day due to rising costs from new tariffs on Chinese imports.

Amazon’s Prime Day has become a major summer shopping tradition, marking one of the best chances to save big outside the holiday sales. For those waiting to mark their calendars, the company has confirmed that Prime Day 2025 will again occur in July.

The company made the announcement in an Amazon News post today, promising Prime members exclusive savings across more than 35 categories, including electronics, kitchenware, beauty products, and clothing. Amazon says members will also enjoy fast, free delivery on Prime Day purchases, helping to beat the back-to-school rush. This year’s event will run in 24 countries, with Ireland joining the list for the first time.