Sony Terminated Contract for VEE Vtuber Alba Sera

Sony Music Entertainment Japan announced that it terminated the contract of Alba Sera, a Vtuber who debuted with VERSE and transferred to VEE. Her activities ended as of April 30, 2025, though she made one last statement on social media in both Japanese and English. The company cited her going against policy, and noted it will stop selling her merchandise and accepting fan letters on June 30, 2025. Here is the full statement that Alba Sera shared on her official social media account: “I think I have surprised you and saddened you with my suddenness. I am truly sorry. “I would like to thank Kane Mama, Labyrinth Explorers, everyone who supported my activities, all the creators and activists who helped me in my activities, everyone who knew me and got involved with me, thank you for everything you have done for me. “If I have been able to stimulate your daily lives even a little, I believe that my existence was worthwhile. I sincerely apologize that this is the way I have to leave you. And thank you for all the love.” Alba Sera debuted as a Vtuber back in October 2021 with VERSE, before that agency was absorbed into Sony’s VEE in April 2024. She’s been incredibly active since then and is known for her original songs and covers. In fact, she just performed a cover of the Kagamine Len Vocaloid song by *Luna, “Attract Light,” on April 29, 2025. Holostars member Banzoin Hakka shared that on social media, and you can hear that below: https://www.youtube.com/watch?v=rEWsq1QB7WI Her last original song and music video was “Frontier,” which appeared in September 2024. You can watch that below: https://www.youtube.com/watch?v=uIfo3POnESs This is one of many graduations, terminations, and departures that happened in the Vtuber space in April 2025 and May 2025. Hololive Vtubers Nanashi Mumei and Gawr Gura both left Cover. Nijisanji English lost Fulgur Ovid and Ike Eveland. Matara Kan will leave VShojo and continue as an indie. Former Production Kawaii Vtuber Lua Asuka, who went indie, will graduate. Vtuber Alba Sera is now no longer with Sony Music Entertainment Japan and performing, following the contract termination on April 30, 2025. The post Sony Terminated Contract for VEE Vtuber Alba Sera appeared first on Siliconera.

Apr 30, 2025 - 22:07

Sony Terminated Contract for VEE Vtuber Alba Sera

Sony Music Entertainment Japan announced that it terminated the contract of Alba Sera, a Vtuber who debuted with VERSE and transferred to VEE. Her activities ended as of April 30, 2025, though she made one last statement on social media in both Japanese and English. The company cited her going against policy, and noted it will stop selling her merchandise and accepting fan letters on June 30, 2025.

Here is the full statement that Alba Sera shared on her official social media account:

“I think I have surprised you and saddened you with my suddenness. I am truly sorry.

“I would like to thank Kane Mama, Labyrinth Explorers, everyone who supported my activities, all the creators and activists who helped me in my activities, everyone who knew me and got involved with me, thank you for everything you have done for me.

“If I have been able to stimulate your daily lives even a little, I believe that my existence was worthwhile. I sincerely apologize that this is the way I have to leave you. And thank you for all the love.”

Alba Sera debuted as a Vtuber back in October 2021 with VERSE, before that agency was absorbed into Sony’s VEE in April 2024. She’s been incredibly active since then and is known for her original songs and covers. In fact, she just performed a cover of the Kagamine Len Vocaloid song by *Luna, “Attract Light,” on April 29, 2025. Holostars member Banzoin Hakka shared that on social media, and you can hear that below:

https://www.youtube.com/watch?v=rEWsq1QB7WI

Her last original song and music video was “Frontier,” which appeared in September 2024. You can watch that below:

https://www.youtube.com/watch?v=uIfo3POnESs

This is one of many graduations, terminations, and departures that happened in the Vtuber space in April 2025 and May 2025. Hololive Vtubers Nanashi Mumei and Gawr Gura both left Cover. Nijisanji English lost Fulgur Ovid and Ike Eveland. Matara Kan will leave VShojo and continue as an indie. Former Production Kawaii Vtuber Lua Asuka, who went indie, will graduate.

Vtuber Alba Sera is now no longer with Sony Music Entertainment Japan and performing, following the contract termination on April 30, 2025.

The post Sony Terminated Contract for VEE Vtuber Alba Sera appeared first on Siliconera.