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Shopify Pricing Hacks: How to Use Discounts to Increase Repeat Purchases

Most Shopify merchants lose money on discounts because they use them incorrectly. Flat discounts attract one-time buyers, but they don’t drive repeat purchases or increase AOV (Average Order Value). The key? Use structured, psychology-driven discounts that make customers spend more—both now and in the future.

Mar 29, 2025 - 18:49
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Shopify Pricing Hacks: How to Use Discounts to Increase Repeat Purchases

Most Shopify merchants lose money on discounts because they use them incorrectly. Flat discounts attract one-time buyers, but they don’t drive repeat purchases or increase AOV (Average Order Value).

The key? Use structured, psychology-driven discounts that make customers spend more—both now and in the future.

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