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Why Flat Discounts Often Outperform Percentage-Based Discounts in Shopify

The Hidden Truth About Discounting in Shopify Most Shopify merchants default to percentage-based discounts—it seems simple: “Get 20% off!” But what if this approach is silently hurting your sales and margins? Flat discounts (e.g., Buy X for $Y or “Get $10 Off”) are often more effective at boosting conversions and increasing AOV (Average Order Value). Let’s break down why percentage discounts often fail and how flat discounts can maximize your store’s profitability. The Psychological Advantage of Flat Discounts

Mar 29, 2025 - 18:49
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Why Flat Discounts Often Outperform Percentage-Based Discounts in Shopify

The Hidden Truth About Discounting in Shopify

Most Shopify merchants default to percentage-based discounts—it seems simple: “Get 20% off!” But what if this approach is silently hurting your sales and margins? Flat discounts (e.g., Buy X for $Y or “Get $10 Off”) are often more effective at boosting conversions and increasing AOV (Average Order Value).

Let’s break down why percentage discounts often fail and how flat discounts can maximize your store’s profitability.

The Psychological Advantage of Flat Discounts

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