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Nintendo President Wants To "Create Smiles" And Not Only With Games
For decades, Nintendo has introduced a string of iconic characters that have transcended their video game spaces and become pop culture icons. From television to movies to their own theme parks, Mario and friends have become a merchandising machine--something the company has understood for some time now, and what Nintendo of America president Doug Bowser wants to continue."Going all the way back to our origins in 1889, we were all about entertainment. We started out as a manufacturer for playing cards...through our history, we've had various interactions of gameplay. Whether that's toys, bowling alleys, a whole host of things," he said on MSNBC. "Now? Absolutely. Video games are at the core of our entertainment experiences, but we've also learned that these characters and these worlds have the ability to step beyond the video game environment." He was asked if Nintendo was "coming after Disney" with this kind of approach. Bowser didn't see it that way, but wanted to state the company's important mission statement.Continue Reading at GameSpot
For decades, Nintendo has introduced a string of iconic characters that have transcended their video game spaces and become pop culture icons. From television to movies to their own theme parks, Mario and friends have become a merchandising machine--something the company has understood for some time now, and what Nintendo of America president Doug Bowser wants to continue.
"Going all the way back to our origins in 1889, we were all about entertainment. We started out as a manufacturer for playing cards...through our history, we've had various interactions of gameplay. Whether that's toys, bowling alleys, a whole host of things," he said on MSNBC. "Now? Absolutely. Video games are at the core of our entertainment experiences, but we've also learned that these characters and these worlds have the ability to step beyond the video game environment."
He was asked if Nintendo was "coming after Disney" with this kind of approach. Bowser didn't see it that way, but wanted to state the company's important mission statement.Continue Reading at GameSpot
