Nintendo Boss Talks AI Amid Concerns Of Job Cuts: "There Will Always Be A Human Touch"

Artificial intelligence remains one of the biggest talking points in video games and many other industries, and now Nintendo of America's president has weighed in to share his thoughts.Doug Bowser told CNBC that he sees opportunities for AI technologies to enhance productivity in some areas, but when it comes to actual game development, humans will always lead the way."If developers choose to use AI--and it is a discussion right now at Nintendo--it's not the only method of developing games," he said. "We still believe that what makes our games special is our developers. Their artistic capabilities. Their insight into how people play. So there is always, always going to be a human touch and a human engagement in how we develop and build our games."Continue Reading at GameSpot

Apr 7, 2025 - 20:26

Nintendo Boss Talks AI Amid Concerns Of Job Cuts: "There Will Always Be A Human Touch"

Artificial intelligence remains one of the biggest talking points in video games and many other industries, and now Nintendo of America's president has weighed in to share his thoughts.

Doug Bowser told CNBC that he sees opportunities for AI technologies to enhance productivity in some areas, but when it comes to actual game development, humans will always lead the way.

"If developers choose to use AI--and it is a discussion right now at Nintendo--it's not the only method of developing games," he said. "We still believe that what makes our games special is our developers. Their artistic capabilities. Their insight into how people play. So there is always, always going to be a human touch and a human engagement in how we develop and build our games."Continue Reading at GameSpot