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How to Track Unique Page Views in Google Analytics 4: A Step-by-Step Guide (2025)
Google Analytics 4 (GA4) has replaced Universal Analytics, bringing significant changes to how metrics like Unique Page Views are tracked. Unlike UA, GA4 focuses on user engagement rather than session-based metrics, making it essential to understand the new approach. In this guide, you’ll learn: Where to find Unique Page Views (or the closest equivalent) in GA4 Step-by-step methods to track them accurately Common mistakes to avoid Alternative solutions (including BigQuery for advanced users) Why Unique Page Views Are Different in GA4 In Universal Analytics (UA), Unique Page Views counted the number of sessions where a specific page was viewed at least once. However, GA4 no longer offers this exact metric—instead, it uses: Views per User (Average number of times a user viewed a page) Views (Total pageviews, including duplicates) UA vs. GA4 Comparison Table
Google Analytics 4 (GA4) has replaced Universal Analytics, bringing significant changes to how metrics like Unique Page Views are tracked. Unlike UA, GA4 focuses on user engagement rather than session-based metrics, making it essential to understand the new approach.
In this guide, you’ll learn:
- Where to find Unique Page Views (or the closest equivalent) in GA4
- Step-by-step methods to track them accurately
- Common mistakes to avoid
- Alternative solutions (including BigQuery for advanced users)
Why Unique Page Views Are Different in GA4
In Universal Analytics (UA), Unique Page Views counted the number of sessions where a specific page was viewed at least once. However, GA4 no longer offers this exact metric—instead, it uses:
- Views per User (Average number of times a user viewed a page)
- Views (Total pageviews, including duplicates)
UA vs. GA4 Comparison Table
