How to Build a Credible Online Presence and Immediately Gain Credibility

If no one trusts you online, does your company even exist? Think about this: You're searching for a digital marketing expert to help you grow your company. You come across two profiles. Person A: No website, no LinkedIn profile, no testimonials—only a vague claim that they're the best. Person A: A profile well-optimized, a tips-filled blog, positive reviews from past customers, and an active LinkedIn presence. Who would you trust? The answer is obvious. Trust is paramount in this day and age. Whether you're a freelancer, business owner, or job seeker, your online reputation is often the first impression others get of you. If you don't create credibility, you can miss out on opportunities before they even have a chance to begin. So how do you build a believable online reputation that pulls opportunities towards you instead of pushing them away? Let's take a look. Be Authentic – People Relate to True Stories No one buys into a faceless, extremely sanitized brand. People yearn to connect with real individuals who share their tales—the successes and the failures.

Mar 13, 2025 - 07:52

How to Build a Credible Online Presence and Immediately Gain Credibility

If no one trusts you online, does your company even exist?

Think about this: You're searching for a digital marketing expert to help you grow your company. You come across two profiles.

Person A: No website, no LinkedIn profile, no testimonials—only a vague claim that they're the best.
Person A: A profile well-optimized, a tips-filled blog, positive reviews from past customers, and an active LinkedIn presence.

Who would you trust? The answer is obvious.

Trust is paramount in this day and age. Whether you're a freelancer, business owner, or job seeker, your online reputation is often the first impression others get of you. If you don't create credibility, you can miss out on opportunities before they even have a chance to begin.

So how do you build a believable online reputation that pulls opportunities towards you instead of pushing them away? Let's take a look.

Be Authentic – People Relate to True Stories No one buys into a faceless, extremely sanitized brand. People yearn to connect with real individuals who share their tales—the successes and the failures.