Apple Takes Global Smartphone Lead in Q1 2025 with iPhone 16e Launch [Chart]

The global smartphone market grew 3% year-over-year in Q1 2025, with Apple claiming the top spot, driven by the iPhone 16e launch, according to a new report from Counterpoint Research. Apple saw strong sales growth in markets like Japan and India, propelling it to a 19% share of the market.Helped by the iPhone 16e launch in a non-traditional quarter and continued growth and expansion in its non-core markets, Apple took the #1 spot in Q1 2025, despite the challenges faced in its biggest markets. While sales in the US, Europe and China were either flat or declining, Apple recorded double-digit growth in Japan, India, Middle East and Africa, and Southeast Asia. Samsung followed Apple with 18% market share. While it had a slow start due to the late launch of the S25 series, its sales showed a resurgence after the launch of the flagship S25 and new A-series devices. Samsung's sales grew by double-digits in March. The share of "Ultra" in the S25 series sales showed an increase."The market got off to a mixed start in 2025, where Q1 saw continued improvement in economic conditions, particularly in emerging markets," said Senior Research Analyst Ankit Malhotra. "But mature markets like North America, Europe and China showed signs of fatigue after a recovery in 2024. Sales in January were particularly strong, with a subsidy-led demand boost in China. The momentum continued with major launches like Samsung's S25 and iPhone 16e, but it turned quickly as economic uncertainties and trade war risks started mounting, especially towards the end of the quarter. We continue to analyze changes in policies and are currently projecting the market to decline YoY in 2025, despite growth in Q1."Continue ReadingShare Article:Facebook, Twitter, LinkedIn, Reddit, EmailFollow iClarified:Facebook, Twitter, LinkedIn, Newsletter, App Store, YouTube

Apr 14, 2025 - 15:41

Apple Takes Global Smartphone Lead in Q1 2025 with iPhone 16e Launch [Chart]

The global smartphone market grew 3% year-over-year in Q1 2025, with Apple claiming the top spot, driven by the iPhone 16e launch, according to a new report from Counterpoint Research. Apple saw strong sales growth in markets like Japan and India, propelling it to a 19% share of the market.

Helped by the iPhone 16e launch in a non-traditional quarter and continued growth and expansion in its non-core markets, Apple took the #1 spot in Q1 2025, despite the challenges faced in its biggest markets. While sales in the US, Europe and China were either flat or declining, Apple recorded double-digit growth in Japan, India, Middle East and Africa, and Southeast Asia. Samsung followed Apple with 18% market share. While it had a slow start due to the late launch of the S25 series, its sales showed a resurgence after the launch of the flagship S25 and new A-series devices. Samsung's sales grew by double-digits in March. The share of "Ultra" in the S25 series sales showed an increase.

"The market got off to a mixed start in 2025, where Q1 saw continued improvement in economic conditions, particularly in emerging markets," said Senior Research Analyst Ankit Malhotra. "But mature markets like North America, Europe and China showed signs of fatigue after a recovery in 2024. Sales in January were particularly strong, with a subsidy-led demand boost in China. The momentum continued with major launches like Samsung's S25 and iPhone 16e, but it turned quickly as economic uncertainties and trade war risks started mounting, especially towards the end of the quarter. We continue to analyze changes in policies and are currently projecting the market to decline YoY in 2025, despite growth in Q1."

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