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Why Did Toyota Make The Scion Brand? The Company's History, Explained

Toyota launched the Scion brand just after the new millennium with a specific goal in mind. Why did Toyota make this move, and what happened to the brand?

Mar 21, 2025 - 13:43
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Why Did Toyota Make The Scion Brand? The Company's History, Explained
Toyota launched the Scion brand just after the new millennium with a specific goal in mind. Why did Toyota make this move, and what happened to the brand?

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