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Warner Bros. Discovery says it will change the name of its Max streaming service back to HBO Max this summer, and tweaks its logo; WBD dropped "HBO" in May 2023 (Jennifer Maas/Variety)
Jennifer Maas / Variety: Warner Bros. Discovery says it will change the name of its Max streaming service back to HBO Max this summer, and tweaks its logo; WBD dropped “HBO” in May 2023 — Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all.
Jennifer Maas / Variety:
Warner Bros. Discovery says it will change the name of its Max streaming service back to HBO Max this summer, and tweaks its logo; WBD dropped “HBO” in May 2023 — Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all.
