Warner Bros. Discovery says it will change the name of its Max streaming service back to HBO Max this summer, and tweaks its logo; WBD dropped HBO in May 2023 (Jennifer Maas/Variety)

Jennifer Maas / Variety: Warner Bros. Discovery says it will change the name of its Max streaming service back to HBO Max this summer, and tweaks its logo; WBD dropped HBO in May 2023 — Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all.

May 14, 2025 - 15:56

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Jennifer Maas / Variety:
Warner Bros. Discovery says it will change the name of its Max streaming service back to HBO Max this summer, and tweaks its logo; WBD dropped HBO in May 2023 — Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all.

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