Tariffs not stopping Americans from wanting new iPhones with Apple Intelligence

Investment firm Morgan Stanley's latest US buyer survey shows record numbers intend to upgrade their iPhone — and that they want Apple Intelligence, especially if they can also get a thin or foldable model.Apple Intelligence is coming this fallMorgan Stanley has been rapidly dropping its price target for Apple, starting 2025 at $275, then dropping to $252 in March because of fears of lower than expected iPhone upgrades. Then the company expected Apple to drop to between $200 and $210 because of tariffs, which were then so much worse than anticipated, that it predicted a drop to as little as $172.So even while it maintained its own price target at $220, Morgan Stanley can't have been expecting a great response from buyers in its latest survey. But according to an investor note seen by AppleInsider, that's what it got. Continue Reading on AppleInsider | Discuss on our Forums

Apr 22, 2025 - 16:56

Investment firm Morgan Stanley's latest US buyer survey shows record numbers intend to upgrade their iPhone — and that they want Apple Intelligence, especially if they can also get a thin or foldable model.

Apple Intelligence is coming this fall

Morgan Stanley has been rapidly dropping its price target for Apple, starting 2025 at $275, then dropping to $252 in March because of fears of lower than expected iPhone upgrades. Then the company expected Apple to drop to between $200 and $210 because of tariffs, which were then so much worse than anticipated, that it predicted a drop to as little as $172.

So even while it maintained its own price target at $220, Morgan Stanley can't have been expecting a great response from buyers in its latest survey. But according to an investor note seen by AppleInsider, that's what it got.

Continue Reading on AppleInsider | Discuss on our Forums