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In a reversal, Google says it won't roll out a new standalone third-party Chrome cookie prompt, meaning adtech companies can keep using related targeting tools (Ronan Shields/Digiday)

Ronan Shields / Digiday: In a reversal, Google says it won't roll out a new standalone third-party Chrome cookie prompt, meaning adtech companies can keep using related targeting tools  —  In a shocking development, Google won't roll out a new standalone prompt for third-party cookies in Chrome …

Apr 22, 2025 - 18:01
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In a reversal, Google says it won't roll out a new standalone third-party Chrome cookie prompt, meaning adtech companies can keep using related targeting tools (Ronan Shields/Digiday)

Ronan Shields / Digiday:
In a reversal, Google says it won't roll out a new standalone third-party Chrome cookie prompt, meaning adtech companies can keep using related targeting tools  —  In a shocking development, Google won't roll out a new standalone prompt for third-party cookies in Chrome …

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