![[The AI Show Episode 144]: ChatGPT’s New Memory, Shopify CEO’s Leaked “AI First” Memo, Google Cloud Next Releases, o3 and o4-mini Coming Soon & Llama 4’s Rocky Launch](https://www.marketingaiinstitute.com/hubfs/ep%20144%20cover.png)
![[DEALS] Sterling Stock Picker: Lifetime Subscription (85% off) & Other Deals Up To 98% Off – Offers End Soon!](https://www.javacodegeeks.com/wp-content/uploads/2012/12/jcg-logo.jpg){kind=logo}
.jpg?#)
![Apple to Shift Robotics Unit From AI Division to Hardware Engineering [Report]](https://www.iclarified.com/images/news/97128/97128/97128-640.jpg)
![Apple Shares New Ad for iPhone 16: 'Trust Issues' [Video]](https://www.iclarified.com/images/news/97125/97125/97125-640.jpg)
Roku tech, patents prove its potential for delivering “interruptive” ads
Roku has tested annoying, obtrusive ads as recently as last month.
Roku, owner of one of the most popular connected TV operating systems in the country, walks a fine line when it comes to advertising. Roku's OS lives on low-priced smart TVs, streaming sticks, and projectors. To make up the losses from cheaply priced hardware, Roku is dependent on selling advertisements throughout its OS, including screensavers and its home screen.
That business model has pushed Roku to experiment with new ways of showing ads that test users’ tolerance. The company claims that it doesn't want ads on its platform to be considered intrusive, but there are reasons to be skeptical about Roku's pledge.
Non-“interruptive” ads
In an interview with The Verge this week, Jordan Rost, Roku’s head of ad marketing, emphasized that Roku tries to only deliver ads that don't interrupt viewers.
