![[The AI Show Episode 145]: OpenAI Releases o3 and o4-mini, AI Is Causing “Quiet Layoffs,” Executive Order on Youth AI Education & GPT-4o’s Controversial Update](https://www.marketingaiinstitute.com/hubfs/ep%20145%20cover.png)
![[DEALS] Microsoft 365: 1-Year Subscription (Family/Up to 6 Users) (23% off) & Other Deals Up To 98% Off – Offers End Soon!](https://www.javacodegeeks.com/wp-content/uploads/2012/12/jcg-logo.jpg){kind=logo}
![From Art School Drop-out to Microsoft Engineer with Shashi Lo [Podcast #170]](https://cdn.hashnode.com/res/hashnode/image/upload/v1746203291209/439bf16b-c820-4fe8-b69e-94d80533b2df.png?#)
(1).jpg?#)
_Inge_Johnsson-Alamy.jpg?width=1280&auto=webp&quality=80&disable=upscale#)
![Apple to Split iPhone Launches Across Fall and Spring in Major Shakeup [Report]](https://www.iclarified.com/images/news/97211/97211/97211-640.jpg)
![Apple to Move Camera to Top Left, Hide Face ID Under Display in iPhone 18 Pro Redesign [Report]](https://www.iclarified.com/images/news/97212/97212/97212-640.jpg)
![Apple Developing Battery Case for iPhone 17 Air Amid Battery Life Concerns [Report]](https://www.iclarified.com/images/news/97208/97208/97208-640.jpg)
![AirPods 4 On Sale for $99 [Lowest Price Ever]](https://www.iclarified.com/images/news/97206/97206/97206-640.jpg)
![[Updated] Samsung’s 65-inch 4K Smart TV Just Crashed to $299 — That’s Cheaper Than an iPad](https://www.androidheadlines.com/wp-content/uploads/2025/05/samsung-du7200.jpg)
I’m testing Google Ads before building my SaaS — here’s why (and how)
Most indie hackers make this mistake: They build a product — then try to find customers. I’m trying the opposite. I launched a landing page first, and immediately started testing demand with paid ads — even before writing a single line of code. Why test paid ads now? Building a product takes time. And if nobody wants it... all that effort is wasted. Instead of waiting until launch, I want answers early: Are people searching for this kind of product? Will they click? Will they leave a lead? How much will it cost me to get one? What I did: Built a simple landing page on Framer in one day Set up a €20 test budget on Google Ads Created a form to collect early leads Tracked everything manually — no complex funnel yet I made a mistake
Most indie hackers make this mistake:
They build a product — then try to find customers.
I’m trying the opposite. I launched a landing page first, and immediately started testing demand with paid ads — even before writing a single line of code.
Why test paid ads now?
Building a product takes time.
And if nobody wants it... all that effort is wasted.
Instead of waiting until launch, I want answers early:
- Are people searching for this kind of product?
- Will they click?
- Will they leave a lead?
- How much will it cost me to get one?
What I did:
- Built a simple landing page on Framer in one day
- Set up a €20 test budget on Google Ads
- Created a form to collect early leads
- Tracked everything manually — no complex funnel yet
I made a mistake
