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How to Set Up Conditional Discounts Based on Customer Behavior in Shopify
Discounts are a powerful weapon in eCommerce, but most Shopify merchants fail to use them strategically. They either over-discount and kill profits or apply generic discounts that don’t drive real growth. The key? Conditional Discounts—customized price reductions that reward specific customer actions. These discounts incentivize higher spending, improve conversions, and build loyalty without blindly slashing prices. Let’s dive into how you can use smart conditional discounting to boost revenue while protecting margins.
Discounts are a powerful weapon in eCommerce, but most Shopify merchants fail to use them strategically. They either over-discount and kill profits or apply generic discounts that don’t drive real growth.
The key? Conditional Discounts—customized price reductions that reward specific customer actions. These discounts incentivize higher spending, improve conversions, and build loyalty without blindly slashing prices.
Let’s dive into how you can use smart conditional discounting to boost revenue while protecting margins.
