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How to Use Discounts to Improve Shopify Conversion Rates (Without Attracting Bargain Hunters)

Most Shopify merchants make the mistake of using discounts the wrong way. Instead of boosting conversions, their discounts attract bargain hunters who never return—or worse, eat into profits without increasing sales. The key to smart discounting? Use discounts as a conversion tool while maintaining profitability.

Mar 31, 2025 - 18:53
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How to Use Discounts to Improve Shopify Conversion Rates (Without Attracting Bargain Hunters)

Most Shopify merchants make the mistake of using discounts the wrong way. Instead of boosting conversions, their discounts attract bargain hunters who never return—or worse, eat into profits without increasing sales.

The key to smart discounting? Use discounts as a conversion tool while maintaining profitability.

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