After US Bitcoin ETF Success, BlackRock Eyes Europe for Exchange-Traded Product

BlackRock, one of the world’s largest asset managers, is set to bring its Bitcoin investment offering to Europe, marking a major step in its growing crypto ambitions, Reuters reported.After its successful US Bitcoin ETF, which has reportedly amassed over $58 billion in assets, BlackRock is now targeting European investors by listing a Bitcoin exchange-traded product (ETP) in Switzerland. If successful, this could mark a rising demand for institutional-grade crypto investment vehicles as the industry gains a wider acceptance in global finance.Bitcoin Demand Drives BlackRock’s ExpansionThe firm’s entry into the European market comes amid a surge in Bitcoin investment products globally. Since the approval of spot Bitcoin ETFs in the US last year, demand for cryptocurrency exposure has skyrocketed, bringing in over $116 billion across multiple funds, Reuters reported.

Feb 11, 2025 - 12:00

After US Bitcoin ETF Success, BlackRock Eyes Europe for Exchange-Traded Product

BlackRock, one of the world’s largest asset managers, is set to bring its Bitcoin investment offering to Europe, marking a major step in its growing crypto ambitions, Reuters reported.

After its successful US Bitcoin ETF, which has reportedly amassed over $58 billion in assets, BlackRock is now targeting European investors by listing a Bitcoin exchange-traded product (ETP) in Switzerland.

If successful, this could mark a rising demand for institutional-grade crypto investment vehicles as the industry gains a wider acceptance in global finance.

Bitcoin Demand Drives BlackRock’s Expansion

The firm’s entry into the European market comes amid a surge in Bitcoin investment products globally. Since the approval of spot Bitcoin ETFs in the US last year, demand for cryptocurrency exposure has skyrocketed, bringing in over $116 billion across multiple funds, Reuters reported.