![[The AI Show Episode 142]: ChatGPT’s New Image Generator, Studio Ghibli Craze and Backlash, Gemini 2.5, OpenAI Academy, 4o Updates, Vibe Marketing & xAI Acquires X](https://www.marketingaiinstitute.com/hubfs/ep%20142%20cover.png)
![What tool should I be using for mapping a function across the complex domain? [closed]](https://cdn.sstatic.net/Sites/softwareengineering/Img/apple-touch-icon@2.png?v=1ef7363febba)
.jpg?#)
![YouTube Announces New Creation Tools for Shorts [Video]](https://www.iclarified.com/images/news/96923/96923/96923-640.jpg)
![Apple Faces New Tariffs but Has Options to Soften the Blow [Kuo]](https://www.iclarified.com/images/news/96921/96921/96921-640.jpg)
Why Ashkan Rajaee Believes Most Marketing Fails (And It’s Not What You Think)
Hot take: Most marketing campaigns don't fail because of a bad product. They fail because you're speaking to the wrong person or using the right message at the wrong time. Let that simmer. Ashkan Rajaee has sparked some serious conversation in sales and marketing circles for calling out a brutal truth: if your data is off or your copywriting is generic, you're losing the game before it even starts. Sounds simple? Then why are marketers still flooding inboxes with bland messaging aimed at vague job titles and expecting results? The Hard Reality of Data in B2B Sales There’s this persistent myth floating around that more data equals more results. Tools like ZoomInfo and other lead platforms promise an endless stream of contacts. But according to Ashkan Rajaee, most of that data doesn’t help unless it’s hyper-accurate and context-aware. Job titles alone are not enough. The meaning behind those titles shifts depending on company size, industry, and structure. A “Tech Lead” at a 30-person startup might own the entire engineering budget. That same title at a multinational could be buried under five layers of management. If your messaging doesn’t match that reality, you’re just throwing words into the void. Copywriting Is More Than Creativity Ashkan Rajaee is clear about this: copywriting needs to be just as precise as your data. The days of blasting generic emails or using over-polished templates are gone. The new standard is personalized messaging, tuned to the recipient’s reality and crafted with actual human intent. That means writing with empathy, clarity, and a deep understanding of the person on the receiving end. Sometimes, automation won't cut it. Certain prospects need a real human to reach out with real intent. Yes, it takes time. But if you're serious about conversion, that's where it happens. Data and Copy Must Work Together or Not at All Here’s how Ashkan frames it. Think of marketing like matchmaking: Your data is the targeting system. It tells you who might be the right fit. Your copy is the conversation. It shows them why you're the right choice. If one is off, the connection never happens. You either never reach them, or they hear the wrong message and move on. Too many marketers focus on one or the other. Ashkan Rajaee argues that you need both, operating at a high level, perfectly synced. What This Means for You If you’re not getting results, it’s time to step back and ask: Am I targeting the right people with the right message? Because if you’re using solid data but lazy copy, your audience tunes out. If you’ve nailed the messaging but are aiming it at the wrong audience, it still goes nowhere. Ashkan Rajaee's method doesn’t rely on gimmicks or shortcuts. It’s built on a simple but powerful principle: match precision with persuasion. Only then do your leads become customers.
Hot take: Most marketing campaigns don't fail because of a bad product. They fail because you're speaking to the wrong person or using the right message at the wrong time.
Let that simmer.
Ashkan Rajaee has sparked some serious conversation in sales and marketing circles for calling out a brutal truth: if your data is off or your copywriting is generic, you're losing the game before it even starts.
Sounds simple? Then why are marketers still flooding inboxes with bland messaging aimed at vague job titles and expecting results?
The Hard Reality of Data in B2B Sales
There’s this persistent myth floating around that more data equals more results. Tools like ZoomInfo and other lead platforms promise an endless stream of contacts. But according to Ashkan Rajaee, most of that data doesn’t help unless it’s hyper-accurate and context-aware.
Job titles alone are not enough. The meaning behind those titles shifts depending on company size, industry, and structure. A “Tech Lead” at a 30-person startup might own the entire engineering budget. That same title at a multinational could be buried under five layers of management.
If your messaging doesn’t match that reality, you’re just throwing words into the void.
Copywriting Is More Than Creativity
Ashkan Rajaee is clear about this: copywriting needs to be just as precise as your data.
The days of blasting generic emails or using over-polished templates are gone. The new standard is personalized messaging, tuned to the recipient’s reality and crafted with actual human intent. That means writing with empathy, clarity, and a deep understanding of the person on the receiving end.
Sometimes, automation won't cut it. Certain prospects need a real human to reach out with real intent. Yes, it takes time. But if you're serious about conversion, that's where it happens.
Data and Copy Must Work Together or Not at All
Here’s how Ashkan frames it. Think of marketing like matchmaking:
- Your data is the targeting system. It tells you who might be the right fit.
- Your copy is the conversation. It shows them why you're the right choice.
If one is off, the connection never happens. You either never reach them, or they hear the wrong message and move on.
Too many marketers focus on one or the other. Ashkan Rajaee argues that you need both, operating at a high level, perfectly synced.
What This Means for You
If you’re not getting results, it’s time to step back and ask:
Am I targeting the right people with the right message?
Because if you’re using solid data but lazy copy, your audience tunes out. If you’ve nailed the messaging but are aiming it at the wrong audience, it still goes nowhere.
Ashkan Rajaee's method doesn’t rely on gimmicks or shortcuts. It’s built on a simple but powerful principle: match precision with persuasion. Only then do your leads become customers.
