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What’s Really Going On When a Starbucks Barista Writes a Cheery Message on Your Cup

CEO Brian Niccol’s goal to restore some of the coffee chain’s former homey feel includes baristas adding upbeat greetings and drawings on takeout cups. But the company just set some limits.

Apr 23, 2025 - 19:48
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What’s Really Going On When a Starbucks Barista Writes a Cheery Message on Your Cup

CEO Brian Niccol’s goal to restore some of the coffee chain’s former homey feel includes baristas adding upbeat greetings and drawings on takeout cups. But the company just set some limits.

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