Take It Down Act heads to Trump’s desk

The Take It Down Act is heading to President Donald Trump’s desk after the House voted 409-2 to pass the bill, which will require social media companies to take down content flagged as nonconsensual (including AI-generated) sexual images. Trump has pledged to sign it. The bill is among the only pieces of online safety legislation […]

Apr 29, 2025 - 02:08

The Take It Down Act is heading to President Donald Trump’s desk after the House voted 409-2 to pass the bill, which will require social media companies to take down content flagged as nonconsensual (including AI-generated) sexual images. Trump has pledged to sign it.

The bill is among the only pieces of online safety legislation to successfully pass both chambers in years of furor over deepfakes, child safety, and other issues — but it’s one that critics fear will be used as a weapon against content the administration or its allies dislike. It criminalizes the publication of nonconsensual intimate images (NCII), whether real or computer-generated, and requires social media platforms to have a system to remove those images within 48 hours of being flagged. In his address to Congress this year, Trump quipped that once he signed it, “I’m going to use that bill for myself too, if you don’t mind, because nobody gets treated worse than I do online, nobody.”

The proliferation of AI tools that make it easier than ever to generate realistic-looking images has supercharged concerns about deepfaked, damaging content spreading through schools and creating a new vector of bullying and abuse. But while critics say that’s an important issue to deal with, they worry that the Take It Down Act’s approach could be exploited to inflict harm in other ways.

The Cyber Civil Rights Initiative (CCRI), which was created to combat image-based sexual abuse, said that it can’t cheer the Take It Down Act’s passage. “While we welcome the long-overdue federal criminalization of NDII [the nonconsensual distribution of intimate images], we regret that it is combined with a takedown provision that is highly susceptible to misuse and will likely be counter-productive for victims,” the group writes. It fears that the bill, which empowers the Federal Trade Commission — whose Democratic minority commissioners Trump fired in a break with decades of Supreme Court precedent — will be selectively enforced in a way that ultimately only props up “unscrupulous platforms.”

“Platforms that feel confident that they are unlikely to be targeted by the FTC (for example, platforms that are closely aligned with the current administration) may feel emboldened to simply ignore reports of NDII,” they write. “Platforms attempting to identify authentic complaints may encounter a sea of false reports that could overwhelm their efforts and jeopardize their ability to operate at all.”

“Platforms may respond by abandoning encryption entirely”

Because of the quick turnaround for platforms to remove content flagged as nonconsensual intimate imagery, the Electronic Frontier Foundation (EFF) warns that especially smaller platforms “will have to comply so quickly to avoid legal risk that they won’t be able to verify claims.” Instead, they’ll likely turn to flawed filters to crack down on duplicates, they write. The group also cautions that end-to-end encrypted services including private messaging systems and cloud storage are not exempted from the bill, posing a risk to the privacy technology. Since encrypted services can’t monitor what their users send to one another, the EFF asks, “How could such services comply with the takedown requests mandated in this bill? Platforms may respond by abandoning encryption entirely in order to be able to monitor content—turning private conversations into surveilled spaces,” including ones that abuse survivors commonly turn to.

Even so, the Take It Down Act quickly garnered a wide base of support. First Lady Melania Trump has become a leading champion of the bill, but it’s also seen backing from parent and youth advocates, as well as some in the tech industry. Google’s president of global affairs Kent Walker called the passage “a big step toward protecting individuals from nonconsensual explicit imagery,” and Snap similarly applauded the vote. Internet Works, a group whose members include medium-sized companies like Discord, Etsy, Reddit, Roblox, and others, praised the House vote, with executive director Peter Chandler saying the bill “would empower victims to remove NCII materials from the Internet and end the cycle of victimization by those who publish this heinous content.”
Rep. Thomas Massie (R-KY), one of two members (both Republican) who voted against the bill, wrote on X that he couldn’t support it because “I feel this is a slippery slope, ripe for abuse, with unintended consequences.”