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Identity verification startup Persona, which has 3,000+ clients, raised a $200M Series D led by Ribbit at a $2B valuation, taking its total funding to $417M (Rashi Shrivastava/Forbes)

Rashi Shrivastava / Forbes: Identity verification startup Persona, which has 3,000+ clients, raised a $200M Series D led by Ribbit at a $2B valuation, taking its total funding to $417M  —  Persona helps companies like OpenAI, LinkedIn and Reddit verify the identities of millions of users at a time when AI agents have made it increasingly difficult to do so.

Apr 30, 2025 - 13:16
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Identity verification startup Persona, which has 3,000+ clients, raised a $200M Series D led by Ribbit at a $2B valuation, taking its total funding to $417M (Rashi Shrivastava/Forbes)

Rashi Shrivastava / Forbes:
Identity verification startup Persona, which has 3,000+ clients, raised a $200M Series D led by Ribbit at a $2B valuation, taking its total funding to $417M  —  Persona helps companies like OpenAI, LinkedIn and Reddit verify the identities of millions of users at a time when AI agents have made it increasingly difficult to do so.

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