How to Calculate and Actually Reduce Your Churn Rate

Most founders don't realize they have a churn problem until it's already slowing them down. You're getting new signups. You're shipping updates. You're seeing some growth. But month after month, MRR barely moves. Sometimes it even drops—quietly. That's the part no one wants to admit: you can be doing everything right on paper, and still lose users fast enough that you never feel the impact of your growth. That's churn, and it's a silent killer. I know this because I've been through it. When I launched UserJot, a customer feedback tool for SaaS teams, I focused hard on new acquisition. But I quickly noticed something strange: people would sign up, leave feedback, then disappear. No complaint. No unsubscribe survey. Just gone. That's when I started paying attention to churn. This post is everything I wish someone had written for me back then. In it, I'll cover: What churn rate actually means (and how to calculate it properly) Why it quietly destroys even fast-growing products How to tell if your churn is normal or a red flag Why users really churn (it's not just about bugs) And most importantly, how to reduce it with systems that actually work You'll also get a free tool to run your own churn numbers right now:

May 4, 2025 - 02:07

How to Calculate and Actually Reduce Your Churn Rate

Most founders don't realize they have a churn problem until it's already slowing them down.

You're getting new signups. You're shipping updates. You're seeing some growth. But month after month, MRR barely moves. Sometimes it even drops—quietly.

That's the part no one wants to admit: you can be doing everything right on paper, and still lose users fast enough that you never feel the impact of your growth.

That's churn, and it's a silent killer.

I know this because I've been through it. When I launched UserJot, a customer feedback tool for SaaS teams, I focused hard on new acquisition. But I quickly noticed something strange: people would sign up, leave feedback, then disappear. No complaint. No unsubscribe survey. Just gone.

That's when I started paying attention to churn.

This post is everything I wish someone had written for me back then. In it, I'll cover:

What churn rate actually means (and how to calculate it properly)
Why it quietly destroys even fast-growing products
How to tell if your churn is normal or a red flag
Why users really churn (it's not just about bugs)
And most importantly, how to reduce it with systems that actually work

You'll also get a free tool to run your own churn numbers right now: