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Forget uniqueness. Do marketing first.
Forget uniqueness. Do marketing first. When I launched my idea — a simple SaaS for status pages — someone commented: “You're building the same thing that already exists. Where’s the uniqueness?” And honestly? That’s exactly why I decided to build it. The market already exists. Paying customers already exist. I’m not wasting time validating the idea — that part is already done by the competition. What I’m validating is: Can I sell it? Can I make money from it? That’s what really matters. ❌ Don’t build the product first. There was a time when you could “build → launch → get traffic.” That doesn’t work anymore. There's no more free organic traffic — not on mobile stores, not on the web. Now, product-first is a trap. You might build something nice and… crickets. Instead: ✅ Start with marketing. Before writing a single line of code, I: Built a landing page explaining what the idea is, and who it's for Defined pricing (based on competitors and positioning) Started driving traffic Measured how many leads I could get Learned if I could "sell" the idea, even without a working product That’s the real funnel: find traffic → qualify leads → convert → check economics.
Forget uniqueness. Do marketing first.
When I launched my idea — a simple SaaS for status pages — someone commented:
“You're building the same thing that already exists. Where’s the uniqueness?”
And honestly? That’s exactly why I decided to build it.
The market already exists. Paying customers already exist.
I’m not wasting time validating the idea — that part is already done by the competition.
What I’m validating is: Can I sell it? Can I make money from it?
That’s what really matters.
❌ Don’t build the product first.
There was a time when you could “build → launch → get traffic.”
That doesn’t work anymore. There's no more free organic traffic — not on mobile stores, not on the web.
Now, product-first is a trap.
You might build something nice and… crickets.
Instead:
✅ Start with marketing.
Before writing a single line of code, I:
- Built a landing page explaining what the idea is, and who it's for
- Defined pricing (based on competitors and positioning)
- Started driving traffic
- Measured how many leads I could get
- Learned if I could "sell" the idea, even without a working product
That’s the real funnel: find traffic → qualify leads → convert → check economics.
