Apple Named World's Most Valuable Brand for Fourth Year in a Row

Apple has once again been named the world's most valuable brand, marking its fourth consecutive year at the top, according to the newly released Kantar BrandZ Most Valuable Global Brands report for 2025. The tech giant's brand value surged 28% to reach an estimated $1.3 trillion.This 20th-anniversary edition of the Kantar report highlights a significant milestone: the Top 100 global brands collectively achieved a record total brand value. Kantar notes this growth has been largely driven by tech-enabled disruptor brands over the past two decades.Following Apple in the rankings are other major technology players. Google secured the second position, with Microsoft at number three, Amazon at number four, and Nvidia, showing substantial growth, rounding out the top five. Nvidia was also recognized as one of the top risers in brand value year-over-year.Continue ReadingShare Article:Facebook, Twitter, LinkedIn, Reddit, EmailFollow iClarified:Facebook, Twitter, LinkedIn, Newsletter, App Store, YouTube

May 15, 2025 - 23:24

Apple has once again been named the world's most valuable brand, marking its fourth consecutive year at the top, according to the newly released Kantar BrandZ Most Valuable Global Brands report for 2025. The tech giant's brand value surged 28% to reach an estimated $1.3 trillion.

This 20th-anniversary edition of the Kantar report highlights a significant milestone: the Top 100 global brands collectively achieved a record total brand value. Kantar notes this growth has been largely driven by tech-enabled disruptor brands over the past two decades.

Following Apple in the rankings are other major technology players. Google secured the second position, with Microsoft at number three, Amazon at number four, and Nvidia, showing substantial growth, rounding out the top five. Nvidia was also recognized as one of the top risers in brand value year-over-year.

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