Epic Games fires back at app store giants with bold new developer deal

Epic Games now offers 0% revenue share on the first $1M earned per app, taking direct aim at Apple and Google's app store fees. The post Epic Games fires back at app store giants with bold new developer deal appeared first on Phandroid.

May 5, 2025 - 07:55

Epic Games fires back at app store giants with bold new developer deal

Epic Games just raised the stakes in its fight against Apple and Google.

Starting June 2025, Epic will offer developers a 0% revenue cut on the first $1 million in annual app sales through its store. After that, the standard 88/12 split kicks in. For small and mid-sized devs, that’s a huge upgrade over Apple’s and Google’s 15–30% cut.

But Epic isn’t stopping there. It’s also introducing “webshops,” which let devs sell directly to players—outside of app stores. No gatekeepers, no platform fees. In its blog post, Epic didn’t hold back: “Webshops can offer players out-of-app purchases, as a more cost-effective alternative to in-app purchases, where Apple, Google, and others charge exorbitant fees.”

Even more interesting? These webshops aren’t just limited to Epic’s ecosystem. Developers will be able to redirect players on iOS (in the EU) and the U.S., thanks to new regulations.

To sweeten the deal for players, Epic is offering 5% back in Epic Rewards for purchases made through webshops. That can be spent on future games and apps in Epic’s store—a move clearly designed to shift more purchases away from Apple and Google.

This isn’t just a dev incentive. It’s a full-on platform rebellion. Epic clearly wants to be the developer-first alternative the mobile world has been waiting for.

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