Considering applying for Fast Company’s Brands That Matter? Here are 3 reasons to apply now

What’s your favorite brand? Now ask yourself, why? Brands That Matter is Fast Company’s effort to answer that question on a broader scale. To recognize the brands that have significant cultural relevance, find unique and powerful ways to connect with audiences, and of course, drive business impact. Now, we’re calling for brands of all shapes, sizes, and stripes to apply. Tell us your story! Here are three reasons why you should apply: 1. Celebrate cultural relevance It’s what distinguishes a brand from its competitors. It’s what forges emotional connection with people. It may be a film, an event, or something that helps make our days easier or more efficient. But finding an audience and then crafting unique and meaningful ways to engage with them is one of the keys to long-term brand health. Cultural relevance is one of the most important metrics for any brand today. This is an amazing chance to show it off. 2. Spotlight on CMOs The role of the chief marketing officer is ever-evolving, and often bespoke to the company and brands with which they work. But the job has become more complicated while still being a crucial linchpin to commercial growth and success. In order to succeed, marketing execs must continuously straddle the growing collection of media and platforms to elevate their brands’ cultural resonance, and connect to audiences. This is your chance to shine a spotlight on the executives making the biggest difference at your brand. 3. Get your brand story seen Brands That Matter regularly receives more than 1,000 applications. But while only a relative handful are ultimately chosen to be recognized, for the Fast Company editors and writers judging each application, it’s also a treasure trove of potential stories and sources for the future. So what are you waiting for? Apply now!

Apr 25, 2025 - 22:23

Considering applying for Fast Company’s Brands That Matter? Here are 3 reasons to apply now

What’s your favorite brand? Now ask yourself, why? Brands That Matter is Fast Company’s effort to answer that question on a broader scale. To recognize the brands that have significant cultural relevance, find unique and powerful ways to connect with audiences, and of course, drive business impact.

Now, we’re calling for brands of all shapes, sizes, and stripes to apply. Tell us your story!

Here are three reasons why you should apply:

1. Celebrate cultural relevance

It’s what distinguishes a brand from its competitors. It’s what forges emotional connection with people. It may be a film, an event, or something that helps make our days easier or more efficient. But finding an audience and then crafting unique and meaningful ways to engage with them is one of the keys to long-term brand health.

Cultural relevance is one of the most important metrics for any brand today. This is an amazing chance to show it off.

2. Spotlight on CMOs

The role of the chief marketing officer is ever-evolving, and often bespoke to the company and brands with which they work. But the job has become more complicated while still being a crucial linchpin to commercial growth and success. In order to succeed, marketing execs must continuously straddle the growing collection of media and platforms to elevate their brands’ cultural resonance, and connect to audiences.

This is your chance to shine a spotlight on the executives making the biggest difference at your brand.

3. Get your brand story seen

Brands That Matter regularly receives more than 1,000 applications. But while only a relative handful are ultimately chosen to be recognized, for the Fast Company editors and writers judging each application, it’s also a treasure trove of potential stories and sources for the future.

So what are you waiting for? Apply now!