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Bitly + GA4 ? You’re Wasting Time.
I get it. Bitly + UTMs + GA4 is how most marketers track results. That’s exactly what I used to do. But let’s be honest… it’s a mess. You create a Bitly link. You manually attach UTM parameters. You go to GA4 and dig through reports to see if it worked. You try to match a UTM link to a sale, lead, or signup. You get frustrated when data is incomplete, delayed, or just wrong. At some point, I asked myself: Why am I juggling three tools just to track one link? That’s why I built Storylink—the first link shortener that tracks clicks, leads & sales in one place. The UTM + GA4 Headache No One Talks About ✅ Bitly lets you shorten a link (but doesn’t track conversions). ✅ UTMs tell GA4 where traffic comes from (but don’t show what happens next). ✅ GA4 tracks some conversions (but forces you to dig through endless reports). So, if you’re using Bitly + UTMs + GA4, here’s the reality: Click counts are in Bitly Traffic sources are in GA4 Conversion data is buried in menus That’s why Storylink replaces all three—so you see everything in one dashboard, instantly. Bitly’s Hidden Limitations
I get it. Bitly + UTMs + GA4 is how most marketers track results.
That’s exactly what I used to do.
But let’s be honest… it’s a mess.
- You create a Bitly link.
- You manually attach UTM parameters.
- You go to GA4 and dig through reports to see if it worked.
- You try to match a UTM link to a sale, lead, or signup.
- You get frustrated when data is incomplete, delayed, or just wrong.
At some point, I asked myself:
Why am I juggling three tools just to track one link?
That’s why I built Storylink—the first link shortener that tracks clicks, leads & sales in one place.
The UTM + GA4 Headache No One Talks About
✅ Bitly lets you shorten a link (but doesn’t track conversions).
✅ UTMs tell GA4 where traffic comes from (but don’t show what happens next).
✅ GA4 tracks some conversions (but forces you to dig through endless reports).
So, if you’re using Bitly + UTMs + GA4, here’s the reality:
- Click counts are in Bitly
- Traffic sources are in GA4
- Conversion data is buried in menus
That’s why Storylink replaces all three—so you see everything in one dashboard, instantly.
