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Apple admits the Q2 surge in imports won't be enough to stop price hikes
Apple may have been able to mitigate against Trump's tariffs before their full extent was announced, but the company's latest SEC filing reveals that this was only a short-term tactic, and price hikes may be inevitable.Apple CEO Tim CookApple has projected that it will take a $900 million hit over tariffs in the June 2025 quarter, following Trump's "reciprocal" tariffs. But part of preventing that loss being still higher, involved ramping up manufacturing and importing, including airlifting plane loads of iPhones.According to a note to investors seen by AppleInsider, Morgan Stanley has calculated from Apple's latest 10-Q filing that Apple's costs were at a three-year March quarter high. The company bases this on Apple's reported balance sheet inventory, and vendor non-trade receivables — in this case effectively pre-payments to suppliers for goods they are storing before sending to Apple. Continue Reading on AppleInsider | Discuss on our Forums
Apple may have been able to mitigate against Trump's tariffs before their full extent was announced, but the company's latest SEC filing reveals that this was only a short-term tactic, and price hikes may be inevitable.
Apple CEO Tim Cook
Apple has projected that it will take a $900 million hit over tariffs in the June 2025 quarter, following Trump's "reciprocal" tariffs. But part of preventing that loss being still higher, involved ramping up manufacturing and importing, including airlifting plane loads of iPhones.
According to a note to investors seen by AppleInsider, Morgan Stanley has calculated from Apple's latest 10-Q filing that Apple's costs were at a three-year March quarter high. The company bases this on Apple's reported balance sheet inventory, and vendor non-trade receivables — in this case effectively pre-payments to suppliers for goods they are storing before sending to Apple.
Continue Reading on AppleInsider | Discuss on our Forums
Apple CEO Tim Cook
Apple has projected that it will take a $900 million hit over tariffs in the June 2025 quarter, following Trump's "reciprocal" tariffs. But part of preventing that loss being still higher, involved ramping up manufacturing and importing, including airlifting plane loads of iPhones.
According to a note to investors seen by AppleInsider, Morgan Stanley has calculated from Apple's latest 10-Q filing that Apple's costs were at a three-year March quarter high. The company bases this on Apple's reported balance sheet inventory, and vendor non-trade receivables — in this case effectively pre-payments to suppliers for goods they are storing before sending to Apple.
Continue Reading on AppleInsider | Discuss on our Forums
