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Why Developers Should Upgrade to IAB TCF v2.2 for Cookie Consent
If you're a developer working on websites that serve ads in the EU or UK, it's time to rethink your cookie banner strategy. Outdated cookie consent scripts don't just affect UX — they can hurt programmatic ad revenue and put your client or business at risk of GDPR/CCPA non-compliance. Enter IAB TCF v2.2 — the latest standard for managing and transmitting user consent in a privacy-first way. Why IAB TCF v2.2 Matters for Developers The IAB Transparency and Consent Framework (TCF) v2.2 standardizes how websites communicate consent signals to ad vendors. It's crucial if your app or site uses: Google Ads Programmatic Advertising AdTech integrations that require CMP signals With regulators and platforms tightening enforcement, failing to use TCF v2.2 can result in: Ad revenue loss Consent mismanagement Legal risks under GDPR or CCPA How Seers.ai Solves the Developer Headache At Seers.ai, we built a developer-friendly CMP that fully supports IAB TCF v2.2 and Google Consent Mode out of the box. You get: ✅ Seamless Vendor Compliance Integration No more managing dozens of vendor preferences manually. ✅ Optimized Consent Signal Transmission We handle correct formatting and delivery to ad tech platforms — including Google. ✅ Full API & SDK Access Easily embed Seers into custom web apps, e-commerce stores, SPAs, or enterprise dashboards. ✅ One-Line Script Implementation Drop-in script support to speed up deployment without slowing down performance. Compliant. Lightweight. Built for Performance. Seers’ CMP ensures full alignment with: GDPR CCPA/CPRA ePrivacy Directive Plus, the consent banner is optimized for Core Web Vitals — no layout shifts, no unnecessary delays. TL;DR for Devs Outdated cookie banners = revenue loss + legal risk IAB TCF v2.2 is the new standard for sharing consent with ad vendors Seers.ai offers an easy, dev-friendly integration Boost compliance and ad revenue without breaking your site Check out the quick start guide and developer documentation at Seers.ai. Your site (and your users) will thank you.
If you're a developer working on websites that serve ads in the EU or UK, it's time to rethink your cookie banner strategy.
Outdated cookie consent scripts don't just affect UX — they can hurt programmatic ad revenue and put your client or business at risk of GDPR/CCPA non-compliance.
Enter IAB TCF v2.2 — the latest standard for managing and transmitting user consent in a privacy-first way.
Why IAB TCF v2.2 Matters for Developers
The IAB Transparency and Consent Framework (TCF) v2.2 standardizes how websites communicate consent signals to ad vendors. It's crucial if your app or site uses:
- Google Ads
- Programmatic Advertising
- AdTech integrations that require CMP signals
With regulators and platforms tightening enforcement, failing to use TCF v2.2 can result in:
- Ad revenue loss
- Consent mismanagement
- Legal risks under GDPR or CCPA
How Seers.ai Solves the Developer Headache
At Seers.ai, we built a developer-friendly CMP that fully supports IAB TCF v2.2 and Google Consent Mode out of the box.
You get:
✅ Seamless Vendor Compliance Integration
No more managing dozens of vendor preferences manually.
✅ Optimized Consent Signal Transmission
We handle correct formatting and delivery to ad tech platforms — including Google.
✅ Full API & SDK Access
Easily embed Seers into custom web apps, e-commerce stores, SPAs, or enterprise dashboards.
✅ One-Line Script Implementation
Drop-in script support to speed up deployment without slowing down performance.
Compliant. Lightweight. Built for Performance.
Seers’ CMP ensures full alignment with:
- GDPR
- CCPA/CPRA
- ePrivacy Directive
Plus, the consent banner is optimized for Core Web Vitals — no layout shifts, no unnecessary delays.
TL;DR for Devs
- Outdated cookie banners = revenue loss + legal risk
- IAB TCF v2.2 is the new standard for sharing consent with ad vendors
- Seers.ai offers an easy, dev-friendly integration
- Boost compliance and ad revenue without breaking your site
Check out the quick start guide and developer documentation at Seers.ai.
Your site (and your users) will thank you.
