Apple Slips to Fifth in China's Smartphone Market with 9% Decline [Report]

Apple's share of the Chinese smartphone market declined 9.0% year over year in Q1 2025, despite the market shipping 71.6 million units for a 3.3% year-over-year increase, according to a new report from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. Government subsidies rolled out in January 2025 and a strong Spring Festival sales period drove the growth, though it fell short of IDC's expectations and trailed the global market's 1.5% uptick.Apple shipped 9.8 million units, landing a 13.7% market share and ranking fifth behind Xiaomi, Huawei, OPPO, and vivo. Xiaomi took the lead, shipping 13.3 million units for an 18.6% share, with a striking 39.9% growth fueled by its appeal to budget-conscious buyers benefiting from subsidies. Huawei wasn't far behind, moving 12.9 million units for an 18.0% share, up 10.0%. OPPO shipped 11.2 million units, holding 15.7%, while vivo delivered 10.3 million units, claiming 14.4%.Continue ReadingShare Article:Facebook, Twitter, LinkedIn, Reddit, EmailFollow iClarified:Facebook, Twitter, LinkedIn, Newsletter, App Store, YouTube

Apr 18, 2025 - 15:46

Apple Slips to Fifth in China's Smartphone Market with 9% Decline [Report]

Apple's share of the Chinese smartphone market declined 9.0% year over year in Q1 2025, despite the market shipping 71.6 million units for a 3.3% year-over-year increase, according to a new report from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. Government subsidies rolled out in January 2025 and a strong Spring Festival sales period drove the growth, though it fell short of IDC's expectations and trailed the global market's 1.5% uptick.

Apple shipped 9.8 million units, landing a 13.7% market share and ranking fifth behind Xiaomi, Huawei, OPPO, and vivo. Xiaomi took the lead, shipping 13.3 million units for an 18.6% share, with a striking 39.9% growth fueled by its appeal to budget-conscious buyers benefiting from subsidies. Huawei wasn't far behind, moving 12.9 million units for an 18.0% share, up 10.0%. OPPO shipped 11.2 million units, holding 15.7%, while vivo delivered 10.3 million units, claiming 14.4%.

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