This Purse Can’t Even Fit an iPhone. It Keeps Selling Out

Cult Gaia’s products have been going viral for more than a decade. Founder Jasmin Larian Hekmat says she knows when she has a hit.

Apr 4, 2025 - 13:40
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This Purse Can’t Even Fit an iPhone. It Keeps Selling Out

Cult Gaia’s products have been going viral for more than a decade. Founder Jasmin Larian Hekmat says she knows when she has a hit.