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My slides from Manchester DM - How eCommerce Faceted Navigation can either Supercharge or Sabotage SEO
Faceted navigation is one of the biggest technical SEO headaches in eCommerce. Handled well, it can unlock serious growth. Slides: https://speakerdeck.com/chrisleverseo/manchester-dm-how-ecommerce-faceted-navigation-can-either-supercharge-or-sabotage-seo Watch the replay run on YouTube: https://www.youtube.com/watch?v=DwXT7ZOhQCE Handled badly, it’ll quietly waste crawl budget, dilute signals and bury your most valuable pages. This talk cuts through the noise. I walk through real-world strategies, platform limitations, server log analysis, and how to take control without relying on perfect CMS setups. This isn’t theory. It’s practical guidance for SEOs dealing with hundreds of filter combinations, index bloat and legacy crawl issues. Indexable Facets – Opening up faceted URLs to indexing can drive serious search growth, but it needs control. This deck breaks down the when, why and how of making facet URLs indexable without causing crawl chaos. I cover key signals to look for, how to choose the right facets, and smart ways to deploy content without a full CMS rebuild. Think search volume, conversion potential, knowing your site inside out, and making Googlebot work for you, not against you.
Faceted navigation is one of the biggest technical SEO headaches in eCommerce. Handled well, it can unlock serious growth.
Watch the replay run on YouTube: https://www.youtube.com/watch?v=DwXT7ZOhQCE
Handled badly, it’ll quietly waste crawl budget, dilute signals and bury your most valuable pages. This talk cuts through the noise. I walk through real-world strategies, platform limitations, server log analysis, and how to take control without relying on perfect CMS setups.
This isn’t theory. It’s practical guidance for SEOs dealing with hundreds of filter combinations, index bloat and legacy crawl issues.
Indexable Facets – Opening up faceted URLs to indexing can drive serious search growth, but it needs control. This deck breaks down the when, why and how of making facet URLs indexable without causing crawl chaos.
I cover key signals to look for, how to choose the right facets, and smart ways to deploy content without a full CMS rebuild. Think search volume, conversion potential, knowing your site inside out, and making Googlebot work for you, not against you.
