GTA 6 Could Help Xbox Have "One Last Hurrah" This Generation, Analyst Says

Microsoft has lost this console generation to Sony when it comes to pure sales, but according to one analyst, the release of GTA 6 could be a "last hurrah" for the Xbox Series X and S consoles. Rhys Elliott of MIDiA Research said in an interview that, although Sony will emerge as this console generation's victor, Microsoft could benefit substantially from GTA 6's launch in terms of hardware sales, especially of the less expensive Series S console."Like Rockstar's other flagship titles, GTA 6 will hit PlayStation and Xbox before it hits PC. Therefore, it could pay off for Xbox to have a significant Series S push and fire sale to tie in with GTA 6--as one last hurrah for this generation," Elliott told Windows Central. "The marketing team should be banging the drum, highlighting that 'The Series S is the most accessible way to play GTA 6.' A sub-$200 Series S could be an enticing entry point to GTA for cash-strapped consumers, of which there are many, thanks to today's tumultuous economy and cost-of-living crisis."Currently, the 512 GB Xbox Series S is priced at $300, with the 1 TB version going for $350--it's not uncommon to see lower prices, though. Even if those prices hold until GTA 6 launches this year, the Series S would remain the least-expensive console someone could buy to play GTA 6, as the Series X and PS5 are more expensive.Continue Reading at GameSpot

Mar 7, 2025 - 16:47

GTA 6 Could Help Xbox Have "One Last Hurrah" This Generation, Analyst Says

Microsoft has lost this console generation to Sony when it comes to pure sales, but according to one analyst, the release of GTA 6 could be a "last hurrah" for the Xbox Series X and S consoles. Rhys Elliott of MIDiA Research said in an interview that, although Sony will emerge as this console generation's victor, Microsoft could benefit substantially from GTA 6's launch in terms of hardware sales, especially of the less expensive Series S console.

"Like Rockstar's other flagship titles, GTA 6 will hit PlayStation and Xbox before it hits PC. Therefore, it could pay off for Xbox to have a significant Series S push and fire sale to tie in with GTA 6--as one last hurrah for this generation," Elliott told Windows Central. "The marketing team should be banging the drum, highlighting that 'The Series S is the most accessible way to play GTA 6.' A sub-$200 Series S could be an enticing entry point to GTA for cash-strapped consumers, of which there are many, thanks to today's tumultuous economy and cost-of-living crisis."

Currently, the 512 GB Xbox Series S is priced at $300, with the 1 TB version going for $350--it's not uncommon to see lower prices, though. Even if those prices hold until GTA 6 launches this year, the Series S would remain the least-expensive console someone could buy to play GTA 6, as the Series X and PS5 are more expensive.Continue Reading at GameSpot