A TollBit analysis of 160 websites on its content licensing service finds AI search engines drive 96% less referral traffic than Google Search (Forbes)

Forbes: A TollBit analysis of 160 websites on its content licensing service finds AI search engines drive 96% less referral traffic than Google Search  —  AI companies promised publishers their AI search engines would send them more readers via referral traffic.  New data shows that's not the case.

Mar 6, 2025 - 15:09
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A TollBit analysis of 160 websites on its content licensing service finds AI search engines drive 96% less referral traffic than Google Search (Forbes)

Forbes:
A TollBit analysis of 160 websites on its content licensing service finds AI search engines drive 96% less referral traffic than Google Search  —  AI companies promised publishers their AI search engines would send them more readers via referral traffic.  New data shows that's not the case.