9 Best Tools to Improve your Online Reputation Management

In 2025, your brand’s online reputation isn’t just important—it’s everything. With consumers turning to social media, Google, and review platforms before making purchase decisions, your digital presence has become a non-negotiable part of the customer journey. Keeping track of what’s being said about your business—whether it’s praise, feedback, or concerns—is essential to building and maintaining trust. In this blog, we’ve rounded up the best tools to help you stay on top of your online reputation. From tracking brand mentions and managing reviews to analyzing sentiment and responding in real time, these platforms are designed to keep your business in control of the conversation. Why Your Company Cannot Ignore ORM in 2025 For customers, online reviews and comments are more crucial than ever before. Your business can take a hit from one negative social media comment or post that becomes popular. Conversely, good reviews and comments can enhance your SEO, increase customer conversions, and build customer loyalty. Individuals are more likely to have positive thoughts about your brand if it possesses an excellent online reputation. Prospective customers will have more confidence in a company with a good online reputation. In times of crisis, ORM minimizes harm and protects your company's reputation. Replying to customer feedback demonstrates that you care about their experience. Best 9 ORM Tools for ORM in 2025 1.Locobuzz: Monitor, Manage, and Grow Your Internet Presence When it comes to handling a business's reputation online, Locobuzz delivers. It integrates consumer engagement, analytics, sentiment analysis, and social listening into an easy-to-use experience. Locobuzz informs you at all times of what is being said about your business, whether tracking social media dialogues, responding to consumer questions, or commenting on online posts. Key Offerings: With sentiment analysis, it is possible to identify trends in the views of a larger population. Team collaboration and reporting tools that can be tailored. Customer opinions from sources such as TripAdvisor, Google, Facebook, etc. Consolidated inbox driven by AI with rapid platform response. Ideal for: Companies requiring a high-end feature solution for customer service, reviews, and social networking. Plans: Customizable as per your company’s needs. Perfect for: Companies and organizations seeking a reliable, centralized ORM solution. 2. Brand24: The Quick Guide to Media Monitoring Brand24 provides companies with an easy way to monitor what others are saying about them on the internet. Companies can easily identify issues and opportunities by collecting references from blogs, news sites, social networks, and more. Key Offerings: Crisis monitoring and tailored keyword alerts. To track either positive or negative sentiment, sentiment analysis is employed. Monitored in real time from a range of sources. A mobile app for monitoring on the go. Ideal for: Small businesses in need of an easy-to-use monitoring tool, marketing teams, and startups. Plans: $79 is the starting price. A 14-day free trial is available. Perfect for: Businesses seeking quick installation and easy access to public opinion. 3. Mention: Monitor Your Brand Mentions and Manage Your Image By monitoring social media and internet mentions, Mention allows brands to stay abreast of public sentiment and join the conversation as it happens. It's also ideal for competitor insights and campaign monitoring. Key Offerings: Online and social media mentions on news sites, blogs, Instagram, Facebook, and Twitter. Influencer detection and campaign monitoring send notifications the moment a competitor, brand, or product is mentioned. Collaboration tools. Panel for sentiment and tagging. Ideal for: Content creators, social media marketers, and small and medium-sized businesses. Plans: It has a free option.The price of paid plans begins at $49 per month. Suitable for: Economical and efficient sentiment analysis and brand monitoring. See the Complete List of Recommended ORM Platforms FAQ SECTION Q1. Why is ORM important? Customer views form an essential part of companies. One bad review or posting can have an impact on what customers perceive of your business. You can counter criticism, engage online more, and identify problems before they escalate using ORM tools. Q2. What's the best ORM tool in 2025? It all depends on what you need. Of the numerous ones, Locobuzz could be suitable for an integrated, one-stop solution. It brings real-time monitoring, review monitoring, customer interaction, and sentiment tracking under one umbrella.

Apr 17, 2025 - 13:53

9 Best Tools to Improve your Online Reputation Management

In 2025, your brand’s online reputation isn’t just important—it’s everything.

With consumers turning to social media, Google, and review platforms before making purchase decisions, your digital presence has become a non-negotiable part of the customer journey. Keeping track of what’s being said about your business—whether it’s praise, feedback, or concerns—is essential to building and maintaining trust.

In this blog, we’ve rounded up the best tools to help you stay on top of your online reputation. From tracking brand mentions and managing reviews to analyzing sentiment and responding in real time, these platforms are designed to keep your business in control of the conversation.

Why Your Company Cannot Ignore ORM in 2025

For customers, online reviews and comments are more crucial than ever before. Your business can take a hit from one negative social media comment or post that becomes popular. Conversely, good reviews and comments can enhance your SEO, increase customer conversions, and build customer loyalty.

Individuals are more likely to have positive thoughts about your brand if it possesses an excellent online reputation.
Prospective customers will have more confidence in a company with a good online reputation.
In times of crisis, ORM minimizes harm and protects your company's reputation.
Replying to customer feedback demonstrates that you care about their experience.

Best 9 ORM Tools for ORM in 2025

1.Locobuzz: Monitor, Manage, and Grow Your Internet Presence

When it comes to handling a business's reputation online, Locobuzz delivers. It integrates consumer engagement, analytics, sentiment analysis, and social listening into an easy-to-use experience. Locobuzz informs you at all times of what is being said about your business, whether tracking social media dialogues, responding to consumer questions, or commenting on online posts.

Key Offerings:

With sentiment analysis, it is possible to identify trends in the views of a larger population.
Team collaboration and reporting tools that can be tailored.
Customer opinions from sources such as TripAdvisor, Google, Facebook, etc.
Consolidated inbox driven by AI with rapid platform response.

Ideal for: Companies requiring a high-end feature solution for customer service, reviews, and social networking.

Plans: Customizable as per your company’s needs.

Perfect for: Companies and organizations seeking a reliable, centralized ORM solution.

2. Brand24: The Quick Guide to Media Monitoring

Brand24 provides companies with an easy way to monitor what others are saying about them on the internet. Companies can easily identify issues and opportunities by collecting references from blogs, news sites, social networks, and more.

Key Offerings:

Crisis monitoring and tailored keyword alerts.
To track either positive or negative sentiment, sentiment analysis is employed.
Monitored in real time from a range of sources.
A mobile app for monitoring on the go.

Ideal for: Small businesses in need of an easy-to-use monitoring tool, marketing teams, and startups.

Plans: $79 is the starting price. A 14-day free trial is available.

Perfect for: Businesses seeking quick installation and easy access to public opinion.

3. Mention: Monitor Your Brand Mentions and Manage Your Image

By monitoring social media and internet mentions, Mention allows brands to stay abreast of public sentiment and join the conversation as it happens. It's also ideal for competitor insights and campaign monitoring.

Key Offerings:

Online and social media mentions on news sites, blogs, Instagram, Facebook, and Twitter.
Influencer detection and campaign monitoring send notifications the moment a competitor, brand, or product is mentioned.
Collaboration tools.
Panel for sentiment and tagging.

Ideal for: Content creators, social media marketers, and small and medium-sized businesses.

Plans: It has a free option.The price of paid plans begins at $49 per month.

Suitable for: Economical and efficient sentiment analysis and brand monitoring.

See the Complete List of Recommended ORM Platforms

FAQ SECTION

Q1. Why is ORM important?
Customer views form an essential part of companies. One bad review or posting can have an impact on what customers perceive of your business. You can counter criticism, engage online more, and identify problems before they escalate using ORM tools.

Q2. What's the best ORM tool in 2025?
It all depends on what you need. Of the numerous ones, Locobuzz could be suitable for an integrated, one-stop solution. It brings real-time monitoring, review monitoring, customer interaction, and sentiment tracking under one umbrella.