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12 Apps in 12 Months Is Dumb

“Build 12 startups in 12 months.” It sounds badass. Like a rite of passage for real builders. You see it everywhere: People launching a new app every 30 days Threads going viral with product #3 getting a few hundred upvotes Maybe even a little MRR here and there And for a moment, it looks like the way to win. Like this is how you build the next indie SaaS success story. But I’ve watched this play out over and over. And here’s my take: It doesn’t work. Not for most people. Not if you want more than a few likes. Not if you actually want to build something that lasts. 1.

Apr 12, 2025 - 19:54
 0
12 Apps in 12 Months Is Dumb

“Build 12 startups in 12 months.”

It sounds badass. Like a rite of passage for real builders.

You see it everywhere:

  • People launching a new app every 30 days
  • Threads going viral with product #3 getting a few hundred upvotes
  • Maybe even a little MRR here and there

And for a moment, it looks like the way to win.

Like this is how you build the next indie SaaS success story.

But I’ve watched this play out over and over.

And here’s my take:

It doesn’t work.

Not for most people.

Not if you want more than a few likes.

Not if you actually want to build something that lasts.

App Graveyard

1.

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