Zuckerberg’s 2012 email dubbed “smoking gun” at Meta monopoly trial

FTC’s “entire” monopoly case rests on decade-old emails, Meta argued.

Apr 14, 2025 - 20:41

Zuckerberg’s 2012 email dubbed “smoking gun” at Meta monopoly trial

Starting the Federal Trade Commission (FTC) antitrust trial Monday with a bang, Daniel Matheson, the FTC's lead litigator, flagged a "smoking gun"—a 2012 email where Mark Zuckerberg suggested that Facebook could buy Instagram to "neutralize a potential competitor," The New York Times reported.

And in "another banger of an email from Zuckerberg," Brendan Benedict, an antitrust expert monitoring the trial for Big Tech on Trial, posted on X that the Meta CEO wrote, "Messenger isn't beating WhatsApp. Instagram was growing so much faster than us that we had to buy them for $1 billion... that's not exactly killing it."

These messages and others, the FTC hopes to convince the court, provide evidence that Zuckerberg runs Meta by the mantra "it's better to buy than compete"—seemingly for more than a decade intent on growing the Facebook empire by killing off rivals, allegedly in violation of antitrust law. Another message from Zuckerberg exhibited at trial, Benedict noted on X, suggests Facebook tried to buy yet another rival, Snapchat, for $6 billion.

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