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Why Users Drop Off (And How to Keep Them Engaged) Using the CREATE Framework
Ever wondered why you sometimes act on a notification instantly but ignore another completely? Or why signing up for a service feels effortless on one website but like a chore on another? There’s a science behind these everyday decisions, and Stephen Wendel’s CREATE Action Funnel explains it brilliantly. Let’s dive into it, not like a boring textbook, but as a story. Imagine you’re designing an app—maybe it’s a habit tracker to help people drink more water. You want users to log their water intake daily. Simple, right? But reality hits: people sign up and then... nothing. They forget, ignore reminders, or just don’t feel like using it. What’s going wrong? That’s where the CREATE Action Funnel helps. It breaks down how people go from noticing something to actually doing it. Each step in this funnel reveals why users drop off and how you can fix it. The Six Stages of the CREATE Action Funnel (Told Through Your App) 1. CUE - Getting Their Attention The first problem? People need a cue, a trigger that reminds them to log their water intake. Maybe you send a push notification: "Time for a hydration break!
Ever wondered why you sometimes act on a notification instantly but ignore another completely? Or why signing up for a service feels effortless on one website but like a chore on another? There’s a science behind these everyday decisions, and Stephen Wendel’s CREATE Action Funnel explains it brilliantly.
Let’s dive into it, not like a boring textbook, but as a story. Imagine you’re designing an app—maybe it’s a habit tracker to help people drink more water. You want users to log their water intake daily. Simple, right? But reality hits: people sign up and then... nothing. They forget, ignore reminders, or just don’t feel like using it. What’s going wrong?
That’s where the CREATE Action Funnel helps. It breaks down how people go from noticing something to actually doing it. Each step in this funnel reveals why users drop off and how you can fix it.
The Six Stages of the CREATE Action Funnel (Told Through Your App)
1. CUE - Getting Their Attention
The first problem? People need a cue, a trigger that reminds them to log their water intake. Maybe you send a push notification: "Time for a hydration break!
