Unlock Deeper Insight into Your Audience with these Top 9 Social Media Monitoring Tools

Have you ever paid attention to what people are talking about your brand on social media? Someone is probably talking about your brand right now. It's happening through tweets, Instagram posts, and Facebook forums.There is a ton of raw opinion floating around out there, so it's not all random noise. Imagine being able to listen in on these conversations and receive straight answers to important questions such as: How is your recent release going down with the customers? Are there any issues with your service that the customers keep complaining about? What features are customers proposing? Social listening may come in handy in this case. They convert the flood of web conversation into actionable intelligence by determining precisely what your customers desire, despise, and would like to purchase from you. Social listening plays a pivotal role in shaping a brand's image, enhancing crisis communication, and determining the viability of new products and services. Interesting fact: Did you know? Social listening is projected to hit USD 18.43 billion by 2030 with a compound annual growth rate (CAGR) of 13.90%. It's time to thoroughly research social listening tools if your company is lagging behind. Social listening: What is it? Social listening, or social media listening, is the act of monitoring what people are saying online about your business and your industry to learn more about your target audience. It is the act of monitoring your social media sites to determine if your target audience is commenting or discussing your business. One way to consider social listening is to leverage sentiment analysis to increase your marketing and attain a large-scale customer voice. The Top Tools for Social Listening and the Reasons Why Brands Need Them Social listening is important as it allows companies to stay relevant in today’s digital age, respond quickly to customer feedback, and understand how people perceive them. The best social listening technologies allow companies to foresee challenges before they become major ones, adjust their strategy in response, and create stronger relationships with their customers. Key points to remember: Evaluate Customer Impressions: Social listening is the act of discovering what people are saying about companies online and on social media. Live Monitoring of Feedback: With the aid of great social listening tools, organisations can monitor mentions in real-time. Early Trend Identification: Through social listening, you can learn your company's culture and potentially leverage relevant trends - either industry changes or hot topics - before they reach widespread appeal. Managing Crises Before They Get Out of Hand: Social listening can identify problems before they get out of hand. You can avoid getting in trouble by acting quickly. Monitoring Competitor Actions Closely: The best social listening solutions also help you stay on top of the activities of your competitors in real-time. Top 9 Social Listening Tools in 2025 Here are 9 best tools that help you listen to what’s happening on socials in 2025. 1.Locobuzz: The Tool That Combines Engagement and Listening One of the best and most trusted social listening tools currently available is Locobuzz. It is an intelligence platform that provides marketers with real-time knowledge so they can forecast trends, understand conversations, and develop lasting connections. It is so much more than a mention monitoring tool. Locobuzz's customer-oriented architecture, end-to-end analysis, automation, and omnichannel response allow companies to listen more effectively, respond faster, and create long-lasting customer experiences. It is your one-stop reputation-building, management, and context solution. Key features: Track blogs, forums, app stores, and social media in real-time. To resolve issues faster, route issues directly to the right teams. Measure your performance against your competitors' and see market trends. Track campaigns and discover the leading voices shaping the conversation Benefit: With all the essentials under one roof, there's no toggling between tools — workflows happen quicker and more smoothly. Cost: Scalable plans begin at $299/month, designed for the demands of bigger teams and expanding businesses. Ideal for: Mid-sized to enterprise-level companies wanting to integrate social listening, analytics, and customer service, particularly those that do business in more than one region or language. 2. Meltwater: The Top Media Monitoring and Social Listening App Meltwater is more than a social listening platform; it also monitors social networks, blogs, podcasts, and news sources. It's especially relevant if you're trying to preserve the reputation of your company on other platforms beyond Instagram and Twitter. No matter where you are in marketing, communications, or public relations, it allows you to monitor press mentions regarding your bu

Apr 24, 2025 - 08:25

Unlock Deeper Insight into Your Audience with these Top 9 Social Media Monitoring Tools

Have you ever paid attention to what people are talking about your brand on social media? Someone is probably talking about your brand right now. It's happening through tweets, Instagram posts, and Facebook forums.There is a ton of raw opinion floating around out there, so it's not all random noise.

Imagine being able to listen in on these conversations and receive straight answers to important questions such as:

How is your recent release going down with the customers?
Are there any issues with your service that the customers keep complaining about?
What features are customers proposing?

Social listening may come in handy in this case. They convert the flood of web conversation into actionable intelligence by determining precisely what your customers desire, despise, and would like to purchase from you.

Social listening plays a pivotal role in shaping a brand's image, enhancing crisis communication, and determining the viability of new products and services.
Interesting fact: Did you know? Social listening is projected to hit USD 18.43 billion by 2030 with a compound annual growth rate (CAGR) of 13.90%.

It's time to thoroughly research social listening tools if your company is lagging behind.

Social listening: What is it?

Social listening, or social media listening, is the act of monitoring what people are saying online about your business and your industry to learn more about your target audience. It is the act of monitoring your social media sites to determine if your target audience is commenting or discussing your business. One way to consider social listening is to leverage sentiment analysis to increase your marketing and attain a large-scale customer voice.

The Top Tools for Social Listening and the Reasons Why Brands Need Them

Social listening is important as it allows companies to stay relevant in today’s digital age, respond quickly to customer feedback, and understand how people perceive them. The best social listening technologies allow companies to foresee challenges before they become major ones, adjust their strategy in response, and create stronger relationships with their customers.

Key points to remember:

Evaluate Customer Impressions: Social listening is the act of discovering what people are saying about companies online and on social media.

Live Monitoring of Feedback: With the aid of great social listening tools, organisations can monitor mentions in real-time.

Early Trend Identification: Through social listening, you can learn your company's culture and potentially leverage relevant trends - either industry changes or hot topics - before they reach widespread appeal.

Managing Crises Before They Get Out of Hand: Social listening can identify problems before they get out of hand. You can avoid getting in trouble by acting quickly.

Monitoring Competitor Actions Closely: The best social listening solutions also help you stay on top of the activities of your competitors in real-time.

Top 9 Social Listening Tools in 2025

Here are 9 best tools that help you listen to what’s happening on socials in 2025.

1.Locobuzz: The Tool That Combines Engagement and Listening

One of the best and most trusted social listening tools currently available is Locobuzz. It is an intelligence platform that provides marketers with real-time knowledge so they can forecast trends, understand conversations, and develop lasting connections. It is so much more than a mention monitoring tool. Locobuzz's customer-oriented architecture, end-to-end analysis, automation, and omnichannel response allow companies to listen more effectively, respond faster, and create long-lasting customer experiences. It is your one-stop reputation-building, management, and context solution.

Key features:

Track blogs, forums, app stores, and social media in real-time.
To resolve issues faster, route issues directly to the right teams.
Measure your performance against your competitors' and see market trends.
Track campaigns and discover the leading voices shaping the conversation

Benefit: With all the essentials under one roof, there's no toggling between tools — workflows happen quicker and more smoothly.

Cost: Scalable plans begin at $299/month, designed for the demands of bigger teams and expanding businesses.

Ideal for: Mid-sized to enterprise-level companies wanting to integrate social listening, analytics, and customer service, particularly those that do business in more than one region or language.

2. Meltwater: The Top Media Monitoring and Social Listening App

Meltwater is more than a social listening platform; it also monitors social networks, blogs, podcasts, and news sources. It's especially relevant if you're trying to preserve the reputation of your company on other platforms beyond Instagram and Twitter. No matter where you are in marketing, communications, or public relations, it allows you to monitor press mentions regarding your business, spot the most influential conversations, and monitor ongoing topics.

Key features:
Monitors both mainstream media and social media simultaneously.
Allows you to perform relevant searches to dig further into topics or keywords of your interest.
Send an instant alert whenever your brand is mentioned.
Enables you to find key influencers and journalists.
Gives you visual reports that are easy to understand.
Maintains a long-term history of brand mentions and trends.

Benefit: Its capacity to track social media and the external media from a single point is what makes it unique.

Cost: The price can vary from $6000 to $10,000 per year, depending on your configuration.

Ideal for: PR teams and business organizations that need to monitor the media and social media without having to switch platforms constantly.

3. Brandwatch: Track Conversations That Matter to Your Brand

Brandwatch is for companies that want to find out more. It allows you to monitor brand mentions and why people are talking about them. You can get a better sense of what people feel about your company in the long term by segmenting online conversations by sentiment, emotion, demographics of the target audience, or topic trends.

Key features:
Monitors discussions on hundreds of millions of sources.
Identifies emotions, mood, and subjects with advanced filtering.
Provides editable, interactive reports and dashboards.
Draws on historical evidence to determine long-term trends.
Detects logos and visual material through image detection.

Benefit: It gives you insights that stimulate smart thinking, helping teams think outside the visible and get deeper.

Cost: Depending on what features and scalability you need, it begins at around $199 per month.

Ideal for: Best suited for strategy teams, analysts, and researchers who want exact, well-thought-through facts to guide their next step.

Are you looking for the entire list? Click here and discover the top social listening tools used today.

FAQs

1. How often should businesses practice social listening?

Daily social listening is recommended. Monitoring daily keeps brands up to date, detects issues before they become major problems, and informs engagement and marketing decisions based on data.

2. For small businesses, which social listening tool is best?

Locobuzz is an excellent choice for small businesses since it's simple, affordable, and full of features that foster conversation, listening, and growth. If you enjoy seamless interaction with your publishing tools, Sprout Social is also an excellent choice. If your business is large, you can use Locobuzz too.

3. Can social listening tools control social reputation?

Absolutely! Since social listening services can notify you of negative comments, monitor the sentiment of trends, and enable you to respond promptly, they are important for monitoring and defending your business's reputation.