2024 Cloud Computing Spending Trends: AWS, Azure, GCP Insights
Originally published at ssojet Flexera’s 2025 State of the Cloud Report highlights the intense competition among public cloud providers, including AWS, Microsoft Azure, Google Cloud Platform (GCP), Oracle Cloud Infrastructure (OCI), and IBM Cloud. Over 750 cloud customers were surveyed, revealing critical insights into spending patterns. Image courtesy of CRN Key Spending Trends AWS continues to be the leading cloud provider, with 79% of respondents utilizing it for workloads. Azure follows closely behind at 77%, with GCP being used by 46%. The competition remains tight, especially among enterprise and SMB segments. Organizations spending less than $50,000 monthly predominantly favor GCP, indicating a shift towards more affordable cloud solutions for smaller operations. For further insights, see the full report on Flexera. Adoption and Usage Flexera reports that cloud adoption has reached a tipping point, with over half of enterprise and SMB workloads now running on public clouds. Only 21% of cloud workloads have been repatriated back to on-premises systems, emphasizing a sustained trend toward cloud migration. Image courtesy of CRN Enterprise vs. SMB Spending In terms of spending, enterprises show a preference for Azure, where 22% spend $1 million to $5 million monthly, compared to 21% for AWS. SMBs lean more towards AWS, with 67% spending $200,000 or less per month. This divergence showcases the distinct needs of different organization sizes and their cloud provider preference. Image courtesy of CRN Discount Strategies Discount options are crucial for managing cloud costs. Nearly all respondents reported using at least one discount program. The Microsoft Enterprise Agreement was the most utilized, indicating strong enterprise relationships. Image courtesy of CRN Hybrid Cloud Adoption The report reveals that 70% of organizations have adopted hybrid cloud strategies, combining public and private cloud environments. This trend highlights the importance of flexibility and integration for enterprises looking to optimize their cloud management. Image courtesy of CRN Managed Service Providers A significant number of organizations are leveraging managed service providers (MSPs) for cloud management. This trend is growing as companies focus on their core competencies while allowing MSPs to handle complex cloud environments. Image courtesy of CRN Authentication and Security Trends As organizations increasingly migrate to the cloud, the significance of secure authentication mechanisms cannot be overstated. Implementing secure Single Sign-On (SSO), Multi-Factor Authentication (MFA), and passkey solutions becomes paramount. SSOJet provides an API-first platform for user management, featuring directory sync, SAML, OIDC, and magic link authentication, ensuring a seamless and secure user experience. For organizations looking to streamline their authentication processes while enhancing security, SSOJet offers essential tools that integrate perfectly with existing infrastructures. Explore SSOJet’s services or contact us to discover how we can enhance your enterprise's security and authentication strategies. Visit us at https://ssojet.com.

Originally published at ssojet
Flexera’s 2025 State of the Cloud Report highlights the intense competition among public cloud providers, including AWS, Microsoft Azure, Google Cloud Platform (GCP), Oracle Cloud Infrastructure (OCI), and IBM Cloud. Over 750 cloud customers were surveyed, revealing critical insights into spending patterns.
Image courtesy of CRN
Key Spending Trends
- AWS continues to be the leading cloud provider, with 79% of respondents utilizing it for workloads. Azure follows closely behind at 77%, with GCP being used by 46%. The competition remains tight, especially among enterprise and SMB segments.
- Organizations spending less than $50,000 monthly predominantly favor GCP, indicating a shift towards more affordable cloud solutions for smaller operations.
For further insights, see the full report on Flexera.
Adoption and Usage
Flexera reports that cloud adoption has reached a tipping point, with over half of enterprise and SMB workloads now running on public clouds. Only 21% of cloud workloads have been repatriated back to on-premises systems, emphasizing a sustained trend toward cloud migration.
Image courtesy of CRN
Enterprise vs. SMB Spending
In terms of spending, enterprises show a preference for Azure, where 22% spend $1 million to $5 million monthly, compared to 21% for AWS. SMBs lean more towards AWS, with 67% spending $200,000 or less per month. This divergence showcases the distinct needs of different organization sizes and their cloud provider preference.
Image courtesy of CRN
Discount Strategies
Discount options are crucial for managing cloud costs. Nearly all respondents reported using at least one discount program. The Microsoft Enterprise Agreement was the most utilized, indicating strong enterprise relationships.
Image courtesy of CRN
Hybrid Cloud Adoption
The report reveals that 70% of organizations have adopted hybrid cloud strategies, combining public and private cloud environments. This trend highlights the importance of flexibility and integration for enterprises looking to optimize their cloud management.
Image courtesy of CRN
Managed Service Providers
A significant number of organizations are leveraging managed service providers (MSPs) for cloud management. This trend is growing as companies focus on their core competencies while allowing MSPs to handle complex cloud environments.
Image courtesy of CRN
Authentication and Security Trends
As organizations increasingly migrate to the cloud, the significance of secure authentication mechanisms cannot be overstated. Implementing secure Single Sign-On (SSO), Multi-Factor Authentication (MFA), and passkey solutions becomes paramount. SSOJet provides an API-first platform for user management, featuring directory sync, SAML, OIDC, and magic link authentication, ensuring a seamless and secure user experience.
For organizations looking to streamline their authentication processes while enhancing security, SSOJet offers essential tools that integrate perfectly with existing infrastructures.
Explore SSOJet’s services or contact us to discover how we can enhance your enterprise's security and authentication strategies. Visit us at https://ssojet.com.